The Treatment
The Magazine: Poptastic
Target Readership: The Poptastic reader is aged between 13 and 15 but the magazine may also be read by a younger sisters and friends who are interested in music. The parents of the reader are likely to pay for the magazine for the children as the age the magazine is sold for are not likely to have a job yet. However, some readers of Poptastic may have a part-time job in the retail industries. The readers of Poptastic have grown up with the Pop magazines and expect high standards from their magazine. The readers of Poptastic are female readers because they have grown up in a world with opposite sex, they expect equality. As such, Poptastic readers want to succeed in all areas of life. Some might want to be in a Pop band or a solo artist. Also the Poptastic reader could also want a career in interviewing pop stars. The average Poptastic reader is very confident with themselves and want they would like to do with themselves in the future but sometimes they need some girl advice. The reader that will read the magazine is bright and very keen on music. The Poptastic reader likes to listen to music in their free time and enjoys reading about the lives of the Pop stars today.
Form and Style: Poptastic is an A4 magazine and the magazine is full of bright and bold colours. It contains celebrity interviews, tour dates, looking into the life of pop stars, new solo artistes and bands, new release on Albums and singles and reviews. The covers of the magazine use the stars of the main interview in the magazine and for the target audience for the magazine we use bright and bold colours such as pinks, purples, blues and greens. On occasion, Poptastic will feature on the front cover a new band / solo artists the reader has seen before. Coverlines show the magazine to be the magazine with first hand exclusives and the coverlines are bright and vibrant to the audience reading the magazine. Also every young person wants to see coverlines on competitions that they could win. The graphics used are bold, bright and they are their to catch the readers eye. Also the cover will make the audience feel that the magazine is packed with loads of information, this is to show the reader that the magazine is good value for the money. The magazine will sell at £2.10, this is average price for a teenage magazine , making the magazine affordable to a wider teenage audience.
Themes and Typical features: Poptastic will have many regular features that are typical to a teenage music magazine. Every issue will include tours, reviews on Albums and singles, bands and solo artists. There will be a strong focus on the artists and bands, also it will have a strong emphasis on the importance of working together in a band. Also it will include the moments that go wrong in the life of the artistes. The magazine will have a strong reader influence with many look in to the life of the pop artist. Also the magazine will contain reviews from the reader audience about the magazine, what they think of the artiste the magazine contains and their own personal review on the new albums and singles releases. Poptastic will also try to round up the latest film , Horoscopes, books and gigs. Articles about new bands and artists will feature most weeks and the tone of such articles will make the reader feel they are talking to a mate or a friend. The writers will use a language that is familiar to the target audience to make the audience be able to understand the magazine and find the magazine interesting.
Potential advertisers: The magazine will have a range of brands that will advertise in the magazine each week. The brands that will most be advertising iPods, a wide range of make up products, films and fashion etc.
Editorial Team: The editorial team for Poptastic will be made up of experienced writers and designers from magazines such as Top of the Pops. The team will be made up of women around the age of 21 and above, however we will regularly ask are readers to contribute their ideas. This way are readers feeling that they can be involved with the magazine. The aim of Poptastic’s team is to bring brand new ideas to the target audience and they are able to discuss a wide range of topics that are provided by the magazine.
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